Each year the wine industry loses billions of euro from counterfeit wine and illicit trades. The EU-funded TRACEWINDU project aims to ensure and improve the traceability of wine along the entire value chain, with intelligent labelling and data recording through blockchain technology. This will allow consumers to make purchases based on complete and reliable information about the production process. In addition to this, the project will work towards improving vineyard productivity by using plant protection products as well as geographic origin analysis as part of a multi-approach strategy to ensure wine traceability/authentication.

Impact sector: Agriculture and fisheries and forestry, Clustering and economic cooperation, Education and training, Green technologies, Innovation capacity and awareness-raising, Knowledge and technology transfer, Labour market and employment, New products and services, Scientific cooperation, Sustainable management of natural resources

Outcome target group: Researchers, innovators, entrepreneurs. Industrial players. EC support services (Common Exploitation Booster, Common Dissemination Booster or Innovation radar) or platforms, i.e. EEN to amplify project outputs and outcomes.Responsible of EU-TCs research at regional/national/local level, engaged in policy design/orientation/ implementation/evaluation of wine industry value chain. Media

Implemented best practices (BPiMED): Engage Workers, Hold Regular Meetings, Focus Team Effort, Clustering and Networking, Detect Frauds, product authenticity and valorisation